Brand Beat

Marketers prepare for the AI era at the 54th National Marketing Conference

The 54th National Marketing Conference (NMC) on October 23, 2025, will explore AI’s impact on marketing, focusing on content, commerce, and customer experience. Organized by the Philippine Marketing Association, it aims to empower stakeholders, especially MSMEs, with practical strategies while addressing ethical concerns. The event underscores AI’s transformative role in enhancing efficiency and sustainability.

Rooted

Philippines prepares for once-in-a-lifetime spotlight at Frankfurt Book Fair 2025

The National Book Development Board previewed the Philippine pavilion for the 2025 Frankfurt Book Fair, where the country will be Guest of Honor. Designed by Dr. Patrick Flores, the pavilion aims to showcase Filipino literature and culture. NBDB chair Tugade emphasizes this role as a platform to address industry imbalances and promote local narratives globally.

The Human Factor

Gab Mejia sees the Philippines through stories of land, water, and people

Gab Mejia, a conservation photographer and environmental engineer, merges art and science to tell impactful stories about the environment and its people. By documenting the Philippines’ cultural connection to water and the resilience of communities, Mejia aims to inspire action against climate change, emphasizing the importance of authenticity in storytelling through photography.