Brand Beat

Marketers prepare for the AI era at the 54th National Marketing Conference

The 54th National Marketing Conference (NMC) on October 23, 2025, will explore AI’s impact on marketing, focusing on content, commerce, and customer experience. Organized by the Philippine Marketing Association, it aims to empower stakeholders, especially MSMEs, with practical strategies while addressing ethical concerns. The event underscores AI’s transformative role in enhancing efficiency and sustainability.

Market Mood

Anuga 2025 trade exhibit in Germany offers a window into the future of food business

Anuga 2025 in Cologne will transform the Koelnmesse into a hub for food innovation, focusing on “Sustainable Growth” amidst geopolitical and economic challenges. The fair highlights trends like alternative proteins and AI integration, encouraging companies to adapt sourcing strategies. With exhibitors from over 120 countries, Anuga is crucial for navigating the evolving food landscape.

Rooted

Philippines prepares for once-in-a-lifetime spotlight at Frankfurt Book Fair 2025

The National Book Development Board previewed the Philippine pavilion for the 2025 Frankfurt Book Fair, where the country will be Guest of Honor. Designed by Dr. Patrick Flores, the pavilion aims to showcase Filipino literature and culture. NBDB chair Tugade emphasizes this role as a platform to address industry imbalances and promote local narratives globally.