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Philippine coffee is experiencing a revival, as farmers adopt modern techniques and sustainability practices to improve quality and yield. Local initiatives and programs are empowering farmers to earn premium prices and connect with new markets, fostering pride and cultural preservation. This journey highlights coffee’s significance as a source of opportunity and heritage.
One Ayala’s month-long pop-up dining event, The World on a Plate, featured 28 restaurants offering diverse cuisines, allowing guests to order from multiple places while seated. Successful in attracting diners and enhancing merchant visibility, the event hinted at an expanded edition next year, solidifying the mall’s role as a destination for food and leisure.
The first PICKUP Prime store in Manila has opened at Ayala Malls Vertis North, enhancing the coffee experience with exclusive drinks and interactive features. Co-founder Bien Lee emphasizes community focus, while the store showcases unique design and offerings, including hand-crafted pastries. Future expansions are planned as the brand continues to grow rapidly.
PICKUP COFFEE began as a concept in Metro Manila and has evolved into a major brand with over 400 stores nationwide. It has recently expanded into Mexico, emphasizing accessible quality coffee. The launch of new frappuccinos and the Pickup Club rewards program enhances customer engagement, while its first full-concept café offers a shared experience.
