The next time you walk through Landmark’s grocery aisles, you might notice something distinctly Aussie—from jars of Vegemite to bottles of Yarra Valley juice, and even eco-friendly cleaning products made for the modern home.
The supermarket chain has officially rolled out “A Taste of Australia,” a retail showcase that brings well-loved Australian brands closer to Filipino households.
Australia’s growing presence in Filipino supermarkets shows a rising consumer interest in products that are cleaner, greener, and better for you. This mirrors a global shift toward mindful consumption, with Southeast Asian shoppers becoming more willing to pay for quality, sustainability, and provenance.
While A Taste of Australia is a marketing event, it also underscores the expanding trade relationship between Australia and the Philippines. According to Austrade, two-way trade between both countries surpassed USD 2.5 billion in 2024, with growing interest in agricultural and food exports.
Landmark’s partnership with Austrade and NexTrade demonstrates how retail spaces can serve as cultural bridges, introducing Filipino consumers to products that go beyond novelty and toward everyday use. “We’re proud to offer our shoppers quality Australian goods that fit their lifestyle,” said Teddy Keng, Landmark chief operating officer.
It’s not just about the products themselves, but what they represent: sustainability, innovation, and a shared appreciation for good food and good living.
Among the standout Australian brands now available at Landmark are Pure Harvest, known for its organic plant-based milks; Cobs Popcorn, made from non-GMO corn and natural seasonings; Dolmio and MasterFoods, staples of quick, hearty meals; and Earth Choice, whose biodegradable cleaning line champions sustainable living.
There’s also Freedom Fresh Happy Nut, Yarra Valley Hilltop juices, and beloved pantry icons like Vegemite, Brookfarm, Arnott’s, and Red Rock Deli.
Each brand, in its own way, represents the Australian ethos of wholesome living — something Landmark is betting will resonate with Filipinos seeking convenience without compromise.
The launch was attended by Landmark SVP for Marketing Michelle Keng, alongside Hans Lim of NexTrade, representatives from Austrade, and Australian Ambassador to the Philippines Marc Innes-Brown.
The promotion runs until October 31, with every purchase of participating Australian products earning shoppers a raffle entry to win a round-trip Qantas Airways ticket for two to Australia — a clever way to connect what’s on the shelf to the actual experience of “down under.”
A Taste of Australia is available across Landmark’s major branches—Makati, Ayala Malls Manila Bay, Trinoma, BGC, Alabang, and Nuvali—and online via landmark.ph.
For Landmark, it’s a way to make global shopping more accessible to Filipino families. For shoppers, it’s a chance to take a little piece of Australia home—or, if luck strikes, to see it for themselves.
